GENERAL TIRE RETURNS FOR 7TH SEASON WITH TEAM LUCAS
CORONA, Calif. (Jan. 31, 2013) - General Tire returns for its seventh season with Lucas Oil in 2013, a partnership that includes Official Tire status in all six of Team Lucas' motorsports series and a presence that cuts a broad swath across the landscape of American motorsports.
General Tire will be a part of event and television sponsorship in the Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Series, Lucas Oil American Sprint Car Series, Lucas Oil Modified Series, Lucas Oil Pro Pulling League and Lucas Oil Off Road Racing Series. It also will have a high profile in the 29 events at Lucas Oil Speedway in Wheatland, Missouri.
General Tire has television entitlement and presenting rights on CBS, CBS Sports Network, SPEED, NBC Sports Network for the Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Late Model Series, Lucas Oil Pro Pulling League and the Lucas Oil American Sprint Car Series. It also participates in the broadcasts of the GEICO AMA EnduroCross presented by Lucas Oil and the General Tire Best in the Desert Series on the Lucas Oil Motorsports Hour on the NBC Sports Network and MAVTV American Real.
"Team Lucas continues to enjoy a tremendous partnership with General Tire," Lucas Oil Executive Vice-President Bob Patison said. "We're very happy to have them back this season."
General Tires also fields Team GT, which includes superstar Carl Renezeder, Robby Woods and Carey Hart, in the Lucas Oil Off Road Racing Series.
"General Tire has had a long history with Team Lucas and we're proud to continue the tradition going into 2013," said Travis Roffler, Director of Marketing for General Tire. "Team Lucas encompasses a lifestyle that fits nicely with the General Tire brand. We're looking forward to some great events this year."